Auto Avenue BB
Auto Avenue BB is Barbados' online marketplace for buying, selling, and renting vehicles, connecting local dealers and private sellers with car buyers across the island.
Category :
B2C
Client :
Antonio Welch
Timeline :
6 month
Service :
UI/UX Design
01 . The Challenge
Auto Avenue BB came to us with a marketplace that was, in practice, just an unmodified template — no clear user flows, no real workflows for buying, selling, or renting a vehicle, and no thought given to how a visitor actually moves through the site. Compounding the problem, the client's in-house technical team had limited technical capacity, so any solution needed to be something they could realistically manage and update themselves long-term — not a system that required a developer on call for every change.
02 . The Solution
We rebuilt the marketplace on WordPress, deliberately chosen so the client's team could manage listings and content without needing ongoing developer support. On top of that foundation, we designed:
- Clear user flows for the three core actions the platform needed to support: buying, selling, and renting a car
- Structured workflows that replaced the ambiguity of the template with defined paths for each user type
- A dramatically improved user experience — roughly a 10x jump from the original template in terms of usability and clarity
03 . The Result
The result was a marketplace that finally matched how customers actually shop for vehicles, while staying simple enough for a non-technical team to run.
★★★★★
“Working with Salman was very easy. He understood our needs and exceeded our expectations. He is attentive and is able to produce high quality work quickly”
Salman has been great to work with so far and has delivered a great Figma template for our website. His attention to detail has been great. He does his own research and comes up with a great solution and design sometimes adding suggestions on something that we may have overlooked. I look forward to our continued partnership and working together through this project.
Dec 10, 2024